27 February 2006

Legend of the Motorcycle

This is the first world-class concours d’elegance exclusively for motorcycles. On display will be 200 of the world’s finest motorcycles judged by an international panel of experts including legends Bud Ekins and Oriol Bulto. In addition, and exclusive to this premiere event, is the Steve McQueen™ Award selected by a panel of celebrities, the People’s Choice Award that Governor Schwarzenegger has been invited to confer, and the Field of Fame™ consisting of bikes owned by Steve McQueen, James Dean and Elvis.

Being called a judged outdoor museum exhibit, this luxury charitable event will encompass over a century of design, style and ingenuity in the form of rolling sculpture.

“Legend of the Motorcycle is a celebration of the art of motorcycling. It pays homage to the rich heritage and enormous influence the motorcycle has had on popular culture,” says co-founder Jared Zaugg. “The collaboration and the interest this has received have been incredible. Involved are extraordinary people including the curator of the Guggenheim Museum ’s record-breaking exhibit ‘Art of the Motorcycle,’ the Chief Judge of the Pebble Beach Concours d’Elegance and the Chief Judge of the Louis Vuitton Classic.”

The featured marques will be the Brough Superior and the Crocker. The Brough is referred to as the “Rolls-Royce of motorcycles,” whereas the American Crocker is called the “Duesenberg of motorcycles.” These legendary bikes will be the center of attention at the concours. George Brough’s own serial number “001” and Al Crocker’s “1X” will be on display from private collections.

The lawns atop the rugged Pacific Coast at The Ritz-Carlton in Half Moon Bay , California , will showcase the event on May 6. Half Moon Bay is a scenic 30-mile drive south of San Francisco in a spectacular setting of ocean and mountains. Sponsors include Bentley Motors, Cartier, FedEx, Forbes, Kiehl’s and Robb Report MotorCycling. For information and to purchase tickets, visit: www.LegendoftheMotorcycle.com.

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